With this easy visual tutorial, you’ll be able to add an admin to Google Analytics 4 in no time!
First of all, go to analytics.google.com and make sure you use the gmail address you used to set it up.
1. Find the admin button
Once you arrive at the main page, you’ll want to find the admin button at the left bottom corner of your screen. The side bar will automatically slide open as you hover at it.
Click on the button.
2. Go to account access management
The second item under account settings is where you’ll find the account access management. Click on it.
3. Add access permissions to new users
Next, click on the blue plus sign in the right corner, which will send you towards the area where you can add the new users. Click on add users in the dropdown menu that appears.
4. Add roles and data restrictions
Here is where you want to enter the email address of the person that you want to add as admin to your Google Analytics 4! Don’t forget that you need their gmail address, as this doesn’t work with other email addresses.
In case you want to know what the difference is between the different roles, here’s a quick summery! If you want to read Google’s full explantion, you can find it here.
4.1. Admin/administrator
The admin has full control over the account. So if you’re working with a third person that you want to give a little less access, editor is your next best bet. Managing the account, can also mean several domains/properties under one account.
4.2 Editor
An editor has access to almost everything an admin has, except for managing users. (so an editor can’t add or remove users)
Usually with Chunky Squirrel for convenience sake we’d request editor or admin access.
4.3 Marketer
A marketer can edit audiences, conversions, events etc. Their access is on the property level, so less access compared to the editor level for the entire account.
4.4 Analyst
An analyst can make, edit and remove certain property assets. They can also collaborate on shared assets, but with less access than the marketer.
4.5 Viewer
A viewer has access to see settings and data. They can’t edit any settings.
4.6 None
This could be used to add someone who will later on receive more access. Or someone who only occasionally gets more access.
4.7 No Cost Metrics/No Revenue Metrics
If you don’t want a user to see your metrics related to costs and/or revenue, you can mark those areas as restricted.
5. Add the person
After choosing the role and setting restrictions where necessary, you can click on the blue add button in the upper right corner.
6. Check their info
Once they’re added, you should see the email address and the role you assigned to them show up in this row.
Know that you can always easily change their permissions by clicking on the 3 dots next to their name.
7. The admin can now accept
Your admin will by now have received an email invitation to your Google Analytics 4 account!
8. That’s how to add an admin to Google Analytics 4
I hope this was straightforward and that you now feel confident adding and admin to your Google Analytics 4!
If you’d like help setting up your Google Analytics and measure specific website actions, book a call with our tech squirrel!
At Chunky Squirrel, we also work on our client’s SEO! Check out what we can do for your search engine optimization.
